Inspired by Aerospace Technology • Technical Innovation and Business Foresight
While many technological advances occur in an evolutionary manner, occasionally a revolutionary technology appears on the horizon that creates startling new conditions and profound changes. At the heart of every successful business venture you'll find two things: technical innovation and business foresight.
Award-winning jet fighter pilot and Squadron Commander, Lieutenant Colonel A.J. "Al" Amatuzio gained a solid appreciation for the extraordinary benefits of the lubricants that protected the engines of the jets he flew.
He was impressed by the superb hi-performance and protection that only synthetic lubricants, could stand up to the "extreme" heat and cold temperatures and high rpm performance operating conditions of jet fighter engines.
WHY does every Jet Fighter Engine in The World use SYNTHETIC Lubricants Exclusively?
Because of three extraordinary high-performance characteristics...
1. With an ability to reduce friction and wear on engine components
2. With an ability to function dependably at severe temperature extremes
3. With an ability to withstand rigorous and lengthy engine operation without chemical breakdown
He knew also that the same outstanding performance benefits synthetic lubricants provide for jet engines would prove invaluable to car, truck and other internal combustion engines. Al Amatuzio began an intense period of research in 1963. He assembled the industry's most knowledgeable chemists, and by 1966 his newly formulated synthetic motor oil was being sold commercially. Throughout the 1960s Amatuzio continued his research and developed commercially available synthetic oils under a variety of names.
The Highest Professional and Ethical Standards • Where Quality-First is The Rule, Not the Exception
“When someone starts a new company and risks everything to its success, they better be sure they have a better mousetrap. I have always been driven to be the best. I would never have started this company with a second rate product because doing so would have gone against my nature. There was no doubt in my mind that our Synthetic Motor Oil was superior to anything and everything on the market at that time. Armed with that knowledge and a determination to succeed, I made the commitment of a lifetime and have never regretted it. Everything about this company reflects what I believe important and necessary for a high quality company to be.”
His Philosophy: "I take pride in never having conformed to industry norms or standards when these standards are contrary to peak performance." Formulating for peak performance, in his book, includes the single measure that consumers can understand and act on -- longer "extended oil change drain intervals" without sacrificing protection.
In 1994 Al Amatuzio gained the ultimate recognition as the pioneer in the automotive synthetic lubricant industry with his induction into The Lubricants World Hall of Fame. He is firmly established among the giants who have shaped the industry.
A Commitment to Excellence in Synthetic Lubrication since 1972
A Documented History of Innovation and Leadership
The Company of FIRSTs on the Leading Edge of Technology
Introducing many new products that were the first of their kind.
A check list of revolutionary products that have withstood the test of time.
In 1972 his 10W-40 became the FIRST synthetic motor oil in the world to meet American Petroleum Institute (API) automotive service requirements setting all-new standards for motor oil quality, and went a step further introducing the concept of extended oil change drain intervals (Because in 1972 the oil was also capable of performing for 25,000-mile "extended oil change drain intervals", and it was the right thing to do for the consumer all while maintaining and providing long-term performance, wear protection and fuel economy, keeping engines clean and deposit-free, providing cold weather starts and protecting against rust and corrosion.) And as they say the rest is history. With that the Automotive Synthetic Lubricant Industry was born.
Holding ourselves to higher quality-first standards is our trademark.
We select raw materials based on quality and performance, not price.
Our Product QUALITY is Our Reputation since 1972
The Quality-FIRSTStandard since 1972
Decades and Thousands of Miles Ahead of The Competition
"Our company makes the best lubricants in the world, period, and challenges anyone or any company to prove us wrong! That won't happen because our competitors know it's true." "We do things with our products that other companies won't do or don't have the expertise to do." "We don't make "minimum standard" products. We never have."
So how do we tell the AMSOIL story?
When I think of the AMSOIL story I think of the word "Before". . .
Before AMSOIL, there was no API rated synthetic motor oil.
Before other oil companies "discovered" synthetic motor oil, AMSOIL already had the first motor oils on the market for years.
Before "fill for life' became an industry buzzword AMSOIL was filling for life.
Before specification GM4718M (Corvette) for General Motors synthetic factory fill was required, AMSOIL was already meeting the spec and making the grade.
Before OEM's began extending drain intervals, AMSOIL was extending. automotive drains to 25,000 miles and over-the-road diesels to many tens of thousands of miles.
Before other oil manufactures were even concerned with volatility, AMSOIL was using and passing the NOACK Volatility Test to insure the highest quality, longest lasting motor oils. (In 1980 AMSOIL had the first NOACK test equipment in the U.S.)
Before improving engine performance was considered a goal of the other motor oil companies, it had been an accomplished fact with AMSOIL for many years.
Before auto makers periodically increased the demands on motor oils, AMSOIL was meeting and exceeding those demands without reformulating.
Before the rest of the industry understands what the lubrication performance challenges of today are, AMSOIL has already met those challenges.
That's the AMSOIL story! And that's the way I like to tell it.
We have been copied and imitated for over forty years, and we have thrived because our products have always been superior.
The Bottom Line: Our competitors have been formulating their oils to run at normal drain intervals while we have been formulating for 25,000-mile and beyond extended oil change drain intervals since 1972, and there in lies the difference. Their oils don't have to be as good as ours, so they are not.
"No other oil company is going to make a better extended oil change drain interval motor oil than we make, period." They won't because they don't have the formulating expertise and experience that we have and they won't because they will formulate down to a price rather than up to our quality-first standards. It is more expensive to make the best oil on the market, and they will not cut into their profit margins to do it.
What About Vehicle Extended Oil Change Drain Intervals
AMSOIL introduced the concept of extended oil drain intervals in 1972. Today, the auto industry is taking up the idea. Is it an idea whose time bas come? Not quite: some allied industries are resistant - but the writing is on the wall.
AMSOIL has more than
twenty 40 + years experience sup-porting 25,000-mile or one-year drain intervals. AMSOIL has shown that with top-quality synthetic motor oils and proper filtration maintenance, extended oil drain interuals are safe, cost-effective, convenient and environmentally superior to short drain intervals. The concept of extended oil drain intervals is not new or controversial to AMSOIL.
However, it is both to others in the industry and they clearly see extended drains as a pocketbook issue. For example, the automotive service industry is not in favor of extended oil drain intervals, as Jim Sapp, Convenient Automotive Services lnstitute (CASI) president makes plain in his comments to The National Oil & Lube News (Nov. 1996).
"We know that by the year 2000, oil companies will be offering a new generation of motor oil called [ILSAC] GF-3 which is expected to have extended drain capabilities. But nothing I have read or seen has convinced me that engines and motor oils will evolve to the point where the extreme heat and pressure of internal combustion engines do not break down oil additives in a relatively short time."
For most Americans, vehicles are their second most expensive investment, an investment worth protecting and maintaining. Frequent oil changes provide that 'insurance' at a very low cost over the course of the investment.
"We need to educate our customers. We need to let them know the consequences of overlooking oil changes. My hat is off to Jiffy Lube in this regard. For years Jiffy has preached the 3000-mile or three-month oil change interval. And fortunately for us, many motorists take it as gospel. But we need to do more as an industry.
"... it is not inevitable that intervals will expand to the point where we can no longer stay in business."
CASI is clearly running scared. lt has recently created a committee to address the issue of extended oil drain intervals and one of the first pieces of business the committee has taken up is contacting the automakers about the issue. However, the automakers may not be their natural ally. The automakers have expressed interest in promoting extended oil drain intervals.
For example, Mike McMillan, of General Motors,told the Action News that focus groups and consumer research studies show customers want longer motor oil drain intervals for the sake of convenience. GM already has been successful extending the service lives of most other fluids, such as coolant and transmission fluid.
GM also is interested in extended oil drain intervals for environmental reasons. Twice the government has tried to declare used oil a hazardous waste, so disposal is an issue.
Finally, said McMillan, oils capable of extended oil drain intervals would benefit cars used in lease pro-grams. Lease customers have no incentive to perform routine maintenance such as oil changes during the standard two year lease.
The oil technology for extended oil drain intervals is available. Europe is already using
9000-mile Increased to 18,000 + miles in 1997 (15,000-km) drain intervals and their service is no less severe than ours. ln fact, with the Autobahn, it may be more severe, Jim Steiger, chairman of the lubricants and fuels committee of the American Automobile Manufacturers Association agrees. North American automakers would like to see oil drain intervals extended for the convenience of the customer. OEMs would like to see something inline with the 100,000-mile tuneup, he told the Action News.
Richard Ekfelt, executive director of the Independent Lubricant Manufacturers Association (ILMA) told the Action News that the ILMA, the national trade association representing oil blenders and compounders who are not owned or controlled by companies that explore for or refine crude oil to produce lubricant basestocks, is in the process of establishing its position on extended drains. ILMA is in favor of extended drains if important factors are taken into account, including vehicle service, automaker recommendations, lubricant and filter quality and used oil analysis.
When can we expect to see longer drain interval recommendations? Perhaps with the release of ILSAC GF-3 in 2000. Although the specification itself will not contain language about drain intervals, it may contain language concerning improved oil performance. Each automaker will specify oil drain intervals individually. Any increase in drain interval will probably be incremental and, as now, drain interval recommendations will depend on severity of service.
Meanwhile, AMSOIL will continue to recommend and support extended oil drain intervals... and wait for the rest of the world to catch up.
High Quality Synthetic Oils - GUARANTEED
As anyone who has tried AMSOIL synthetic lubricants knows, AMSOIL offers the highest-quality products on the market.
A large part of the success AMSOIL has achieved is due to technical and chemical innovations that have set industry standards in lubrication. But consistency in quality is another large part of the value that AMSOIL lubricants offer. Every product that leaves the AMSOIL manufacturing plant is subject to the same rigorous testing to insure quality control.
Quality control at AMSOIL begins long before blending begins. Maintaining a clean and controlled working environment is a large part of insuring quality products. At AMSOIL every container and system used for producing, transporting and packaging product is kept in the cleanest possible condition. Each tanker that will transport AMSOIL products is tested by the lab to insure that water and other contaminants are thoroughly removed and will not jeopardize the integrity of the products. If contaminants are found, the tanker is cleaned until it passes testing. In addition, AMSOIL only uses new drums and even these are tested for contaminants.
Any incoming chemicals and additives are also subjected to the same series of tests that finished AMSOIL products receive. As soon as they arrive, incoming products are quarantined until testing determines whether or not they meet quality standards. Anything that does not meet AMSOIL standards is refused and shipped back. Filtration systems in holding tanks also insure that chemicals do not become contaminated while being stored for processing.
During the blending of base stocks and additives, two sixteen-ounce samples are drawn from each batch and examined by the blenders. If anything is visibly wrong with the oil, the process is stopped and tests are conducted on blending equipment. If the samples pass this visual examination they are sent on to the chemists.
Next, chemists test both samples in the lab. This testing is conducted to make sure that each batch of oil meets AMSOIL specifications, which are often much tighter than standards set for other lubricant manufacturers.
After a batch has been properly blended,it is sent to packaging. Here the lubricant is bottled and then boxed or put into drums and totes. At this stage, the lab draws another set of samples which will be tested by the chemists. If this testing reveals any inconsistencies, the batch is restarted from the beginning. If it passes this second series of tests, the chemists and blenders sign off on a production board. This helps to keep track of each batch produced and any inconsistencies that were reported.
If any problems with products should occur after shipping, AMSOIL has a system for tracking which batch the product originated from. Each product contains a batch code on its packaging that can be traced to which batch the product came from, when it was produced and who worked on it.
Why is quality control so important to AMSOIL? The simple answer is that quality control insures quality products. Customers can be sure that every quart, gallon, drum and tote of product that leaves the AMSOIL manufacturing plant is consistent with AMSOIL specications and will perform as expected. Many other lubricant manufacturers whose quality standards do not match those of AMSOIL cannot make these claims. In fact, past studies of bottles of motor oil with the same brand name label but produced and bottled in different locations revealed that consistency can vary considerably by location. Most national brands are blended and packaged at different contracted oil companies around the country. They depend on someone else to do their quality control. Bottles of motor oil with the same brand name purchased on opposite ends of the country had different chemical properties and were even visibly a different color! These oils could not be expected to perform in the same ways and therefore should not have been bottled under the same label.
Quality control at AMSOIL insures that lubricants will perform as expected and that labeling and packaging will be correct. Since all AMSOIL lubricants are produced from the same factory, AMSOIL products will not vary according to the area they are purchased in. For these reasons and many more, AMSOIL continues to be “The First in Synthetics.”®
Decades and Thousands of Miles Ahead of The Competition
Expanding the boundaries of lubrication science and redefining the performance possibilities of engines, equipment and machinery in automotive, commercial and industrial applications since 1972.
REDUCE Equipment Down or Out of Service Time
REDUCE Lubricant Inventory Requirements
ELIMINATE Premature Equipment Failures
REDUCE Energy and Fuel Consumption
REDUCE Hazardous Waste Lubricants
STREAMLINE Maintenance Protocols
REDUCE Waste Disposal Expenses
MAXIMIZE Equipment Service Life
REDUCE Man Hour Requirements
EXTEND Lubricant Drain Intervals
REDUCE Capital Expenditures
1978 Chevy Van goes over 500,000-Miles on just 3 Oil Changes using Synthetic 10W-40 Motor Oil
1990 MACK E7-400 Engine 409,000-Mile Synthetic Oil Change Drain Interval • Engine Inspection
The QUALITY-FIRST Advantage = MAXIMUM Fuel Efficiency, Economy and MPG • 1996-04
The QUALITY-FIRST Advantage = MAXIMUM Fuel Efficiency, Economy and MPG • 1996-11
Products No matter what you ride, drive or operate, We Have YOU Covered.
Maximize performance for virtually any vehicle or equipment you own. While most oil manufacturers offer less than 300 SKUs available to customers, We offer more than 1,000. We also offer filtration products, fuel additives, greases, hydraulic fluid, gear lube, transmission fluid and even products to help you in the garage when performing maintenance.
NOTE: This is only a partial listings of our products offered. Also available are products from our premium aftermarket partners (Donaldson, Mann and Wix Filtration Products).
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