In 1972 this man and his company changed automotive lubrication history.
While many technological advances occur in an evolutionary manner, occasionally a revolutionary technology appears on the horizon that creates startling new conditions and profound changes. At the heart of every successful business venture you'll find two things: technical innovation and business foresight.
Award-winning jet fighter pilot and Squadron Commander, Lieutenant Colonel A.J. "Al" Amatuzio gained a solid appreciation for the extraordinary benefits of the lubricants that protected the engines of the jets he flew.
He was impressed by the superb hi-performance and protection that only this type of lubricant, could stand up to the extreme heat and cold temperatures and high rpm performance operating conditions of jet fighter engines.
WHY does every Jet Fighter Engine in the world use synthetic lubricants exclusively?
Because of three extraordinary performance characteristics...
He knew also that these same outstanding performance benefits would prove invaluable to car, truck and other internal combustion engines.
In 1963 he began studying their possible automotive applications with an intense period of research. He assembled the industry's most knowledgeable chemists, and by 1966 his newly formulated synthetic motor oil was being sold commercially. Throughout the 1960s he continued his research and developed commercially available synthetic oils under a variety of names.
The company was founded on his desire for technical innovation, his commitment to higher quality by using only the highest quality synthetic base stocks and additives available, and his belief that consumers would respond to a superior quality-first product.
In 1972 his 10W-40 became the FIRST synthetic motor oil in the world to meet American Petroleum Institute (API) automotive service requirements and set all-new standards for motor oil quality. And as they say the rest is history. With that the Automotive Synthetic Lubricant Industry was born. With the introduction of Mobil 1 several years later, he was no longer a voice crying out in the wilderness. Mobil 1 became an endorsement for the message he had been proclaiming all along. Synthetic motor oils were a significant alternative to traditional lubricant technology.
His Philosophy: "I take pride in never having conformed to industry norms or standards when these standards are contrary to peak performance." Formulating for peak performance, in his book, includes the single measure that consumers can understand and act on -- longer "extended oil change drain intervals" without sacrificing protection. "We do things with our products that other companies won't do or don't have the expertise to do." "We don't make "minimum standard" products. We never have."
Minimize Wear and YOU Maximize Reliability and Productivity
Solve or Eliminate Some Costly and Time-Intensive Maintenance Procedures
Since 1972 he has proven and documented that with quality-first synthetic lubricants and proper filtration maintenance, extended drain intervals are safe, cost-effective, convenient and environmentally superior to short drain intervals.
In 1994 he gained the ultimate recognition as the pioneer in the synthetic lubricant industry with his induction into the Lubricants World Hall of Fame. He is firmly established among the giants who have shaped the industry.
Our Product QUALITY is Our Reputation.
We select raw materials based on quality and performance, not price. Holding ourselves to higher QUALITY-FIRST standards is our trademark.
The Highest Professional and Ethical Standards
Because in 1972 the oil was also capable of performing for 25,000-mile "extended oil change drain intervals", and it was the right thing to do for the consumer all while maintaining and providing long-term performance, wear protection and fuel economy, keeping engines clean and deposit-free, providing cold weather starts and protecting against rust and corrosion.
Decades and Thousands of Miles Ahead of The Competition
ALSO Available: 100,000-mile and beyond vehicle "extended oil change drain interval" technology since 1980 (36-Years)
"No other oil company is going to make a better extended oil change drain interval motor oil than we make, period." They won't because they don't have the formulating expertise and experience that we have and they won't because they will formulate down to a price rather than up to our quality-first standards. It is more expensive to make the best oil on the market, and they will not cut into their profit margins to do it.
Today, virtually every other motor oil manufacturer has recognized the superiority of synthetic lubricants and has followed OUR lead with introductions of synthetic motor oils of their own. They spend millions of dollars advertising their "new" and "revolutionary" products. No one, however, can match OUR experience and technological know how. And no one delivers products like we do.
We have been copied and imitated for over forty years, and we have thrived because our products have always been superior. "Our company makes the best lubricants in the world, period, and challenges anyone or any company to prove us wrong!" "That won't happen because our competitors know it's true."
The Bottom Line: Our competitors have been formulating their oils to run at normal drain intervals while we have been formulating for 25,000-mile and beyond extended oil change drain intervals since 1972, and there in lies the difference. Their oils don't have to be as good as ours, so they are not.
How much TIME and MONEY have YOU been Pouring DOWN the DRAIN by not optimizing YOUR oil change drain intervals?
Maximize performance for virtually any vehicle or equipment you own. No matter what you ride, drive or operate, WE Have YOU Covered. While most oil manufacturers offer less than 300 SKUs available to customers, We offer more than 1,000. We also offer filtration products, fuel additives, greases, hydraulic fluid, gear lube, transmission fluid and even products to help you in the garage when performing maintenance.
When it comes to SUPERIOR Performance, Accept NO Substitutes, consumers always get more value when buying Our Ultra Premium QUALITY-FIRST Synthetic Lubricants and Ultra-Fine Filtration Products that have expanded the boundaries of lubrication science and redefined the performance possibilities of engines, equipment and machinery in automotive, commercial and industrial applications since 1972.
QUALITY-FIRST Standard =
The Company of FIRSTs • A Documented History of Innovation and Leadership.
FIRST in History • FIRST in Quality. A check list of revolutionary products that have withstood the test of time.
MAXIMUM Vehicle Life Cycle Maintenance Innovation, Efficiency and Solutions since 1972
To celebrate our continued love of performance and protection, one lucky fan will be going home in this 1972 Ford® Mustang® Mach 1. The 1972 Ford® Mustang® was selected as a powerful symbol of the American muscle car era. Partnering with Gizmos Hot Rods, we're refining this classic from bumper to bumper, including:
NO PURCHASE or PAYMENT of ANY KIND is NECESSARY to ENTER or WIN.
PURCHASE WILL NOT INCREASE CHANCES of WINNING.
Entry Deadline 20 September 2016 Drawing 10 October 2016
Eligibility: The Devoted to Protection Sweepstakes ("Sweepstakes") is open to legal residents of the 50 United States, the District of Columbia, and Canada (excluding Quebec) who are over the age of majority in their state (19 in AL and NE, 18 in all other states) or jurisdiction of residence at the time of entry.
Devoted to Protection™ Sweepstakes Rules • Limit one (1) entry per person, regardless of entry method and/or regardless of the number of Events attended. No other forms of entry are valid. Sponsor reserves the right, in its sole discretion, to disqualify any entrant who enters more than once and void all of his/her entries. All tear pad entries submitted become the property of the Sponsor, and none will be returned. No mechanically reproduced or photocopied entries permitted. Entries generated by a robotic, programmed, script, macro or other automated means will be disqualified. Should multiple users of the same email account enter the Sweepstakes and a dispute thereafter arises regarding the identity of an online entrant, the authorized account subscriber of said email account at the time of entry will be considered the entrant. "Authorized account subscriber" is defined as the natural person who is assigned an email address by an Internet access provider, on-line service provider or other organization which is responsible for assigning email addresses or the domain associated with the submitted email address.