Our Product QUALITY is Our Reputation since 1972

= Decades and Thousands of Miles Ahead of The Competition.

Cherokee County, Cedar Bluff, Centre, Gaylesville, Leesburg and Sand Rock Alabama MAXIMUM Vehicle Life Cycle Maintenance Innovation, Efficiency and Solutions

Cherokee County Alabama • FIRST in HISTORY and FIRST in QUALITY “The First in Synthetics”® since 1972  FIRST in HISTORY and FIRST in QUALITY  •  “The FIRST in SYNTHETICS”®  since 1972

In 1972 This Man Changed Automotive Lubrication History

“When someone starts a new company and risks everything to its success, they better be sure they have a better mousetrap.  I have always been driven to be the best.  I would never have started this company with a second rate product because doing so would have gone against my nature.  There was no doubt in my mind that our Synthetic Motor Oil was superior to anything and everything on the market at that time.  Armed with that knowledge and a determination to succeed, I made the commitment of a lifetime and have never regretted it.  Everything about this company reflects what I believe important and necessary for a high quality company to be.”

A.J. "Al" Amatuzio

Cherokee County, Cedar Bluff, Centre, Gaylesville, Leesburg and Sand Rock Alabama Synthetic Motorcycle Motor Oils

Fort Payne Alabama • WHY does every Jet Fighter Engine in The World use SYNTHETIC Lubricants Exclusively?  Technical Innovation and Business Foresight

While many technological advances occur in an evolutionary manner, occasionally a revolutionary technology appears on the horizon that creates startling new conditions and profound changes.  At the heart of every successful business venture you'll find two things:  technical innovation and business foresight. 

Award-winning jet fighter pilot and Squadron Commander, Lieutenant Colonel A.J. "Al" Amatuzio  gained a solid appreciation for the extraordinary benefits of the lubricants that protected the engines of the jets he flew. 

He was impressed  by the superb hi-performance and protection that only this type of lubricant, could stand up to the extreme heat and cold temperatures and high rpm performance operating conditions of jet fighter engines. 


WHY does every Jet Fighter Engine in The World use SYNTHETIC Lubricants Exclusively?

  Because of three extraordinary high-performance characteristics...

1.  An ability to  reduce friction and wear on engine components 

2.   An ability to  function dependably at severe temperature extremes 

3.   An ability to  withstand rigorous and lengthy engine operation without chemical breakdown 

He knew also that these same outstanding performance benefits would prove invaluable to car, truck and other internal combustion engines.  In 1963 he assembled the industry's most knowledgeable chemists and began studying their possible automotive applications.

Cherokee County, Cedar Bluff, Centre, Gaylesville, Leesburg and Sand Rock Alabama Synthetic ATV & UTV Motor Oils

A Commitment to Excellence in Synthetic Lubrication since 1972  AMSOIL The Company of FIRSTs The Company of FIRSTs A Documented History of Innovation and Leadership  A Documented History of Innovation and Leadership


Our Product QUALITY is Our Reputation since 1972

AMSOIL synthetic lubricants dramatically cut the amount of oil consumed and emissions produced.  This is not a new fad that AMSOIL is jumping on board with; it is the way AMSOIL has always operated.

The Quality-FIRSTStandard since 1972
“The First in Synthetics”® since 1972

"Our company makes the best lubricants in the world, period, and challenges anyone or any company to prove us wrong!  That won't happen because our competitors know it's true."  "We do things with our products that other companies won't do or don't have the expertise to do."  "We don't make "minimum standard" products.  We never have."

A. J. Amatuzio

President and CEO of AMSOIL, Inc.


From the President's Desk - Action News Magazine Issue 2003-01 Page # 2

So how do we tell the AMSOIL story?

When I think of the AMSOIL story I think of the word "Before". . .

 Before AMSOIL,  there was no API rated synthetic motor oil. 

 Before other oil companies "discovered" synthetic motor oil,  AMSOIL already had the first motor oils on the market for years. 

 Before "fill for life' became an industry buzzword  AMSOIL was filling for life. 

 Before specification GM4718M (Corvette) for General Motors synthetic factory fill was required,  AMSOIL was already meeting the spec and making the grade. 

 Before OEM's began extending drain intervals,  AMSOIL was extending. automotive drains to 25,000 miles and over-the-road diesels to many tens of thousands of miles. 

 Before other oil manufactures were even concerned with volatility,  AMSOIL was using and passing the NOACK Volatility Test to insure the highest quality, longest lasting motor oils.  (In 1980 AMSOIL had the first NOACK test equipment in the U.S.) 

 Before improving engine performance was considered a goal of the other motor oil companies,  it had been an accomplished fact with AMSOIL for many years. 

 Before auto makers periodically increased the demands on motor oils,  AMSOIL was meeting and exceeding those demands without reformulating. 

 Before the rest of the industry understands what the lubrication performance challenges of today are,  AMSOIL has already met those challenges.     From the introduction of its First Synthetic Motor Oil in 1972, AMSOIL has made it necessary for other oil companies to improve their products or fall behind.

That's the AMSOIL story!  And that's the way I like to tell it.


Since 1972, AMSOIL has always been on the leading edge of technology, introducing many new products that were the first of their kind.

A check list of revolutionary products that have withstood the test of time.  A check list of revolutionary products that have withstood the test of time.

  • 1972   FIRST to   develop an API-rated 100 percent synthetic motor oil ( 10W-40 ).
  • 1972   FIRST to   introduce the concept of "Extended Oil Change Drain Intervals" ( 25,000-Miles ).
  •    "Because the oil was capable of performing for extended oil change drain intervals, and it was the right thing to do for the consumer." 

  • 1972   FIRST to   introduce synthetic oils that legitimately contribute to improving fuel efficiency.
  • 1973   FIRST to   manufacture a synthetic 2-cycle oil ( 100:1 pre-mix ).
  • 1974   FIRST to   manufacture synthetic gear lube for automotive use ( 80W-90 ).
  • 1975   FIRST to   produce synthetic motor oils for diesel engines ( SE, CC, CD ).
  • 1978   FIRST to   produce synthetic motor oils for racing engines ( 20W-50 ).
  • 1980   FIRST to   manufacture a synthetic automatic transmission fluid for automotive use.
  • 1982   FIRST to   produce synthetic motor oils for marine engines ( 15W-40 ).
  • 1984   FIRST to   produce synthetic motor oils for turbo engines ( 10W-30 ).
  • 2005   FIRST to   manufacture a full-synthetic advanced Ultra-Fine NanoFiber Technology cartridge-style oil filter.

A Commitment to Excellence in Synthetic Lubrication since 1972

Holding ourselves to higher quality-first standards is our trademark.

We select raw materials based on quality and performance, not price.


A Commitment to Excellence in Synthetic Lubrication since 1972

We have been copied and imitated for over forty years, and we have thrived because our products have always been superior.  We have been copied and imitated for over forty years, and we have thrived because our products have always been superior.

The Bottom Line:  Our competitors have been formulating their oils to run at normal drain intervals  while we have been formulating for 25,000-mile and beyond extended oil change drain intervals since 1972, and there in lies the difference.  Their oils don't have to be as good as ours,  so they are not

"No other oil company is going to make a better extended oil change drain interval motor oil than we make, period."  They won't because they don't have the formulating expertise and experience that we have and they won't because they will formulate down to a price  rather than up to our quality-first standards.  It is more expensive to make the best oil on the market, and they will not cut into their profit margins to do it. It is more expensive to make the best oil on the market,  and they will not cut into their profit margins to do it. 

  Expanding the boundaries of lubrication science and redefining the performance possibilities of engines, equipment and machinery in automotive, commercial and industrial applications since 1972.

Cherokee County, Cedar Bluff, Centre, Gaylesville, Leesburg and Sand Rock Alabama Synthetic Gear Lubes

1978 Chevy Van goes over 500,000-Miles on just 3 Oil Changes using Synthetic 10W-40 Motor Oil  1978 Chevy Van goes over 500,000-Miles on just 3 Oil Changes using Synthetic 10W-40 Motor Oil

1978 Chevy Van goes over 500,000-Miles on just 3 Oil Changes using Synthetic 10W-40 Motor Oil

Wasted maintenance material, motion and time, drastically affect the bottom line profitability.  Wasted maintenance material, motion and time, drastically affect the bottom line profitability.

In Maintenance, LESS means MORE

LESS Effort means MORE Productivity  •  LESS Complicated means MORE Confidence  •  LESS Waste means MORE Profit

How much TIME and MONEY have YOU been Pouring DOWN the DRAIN by not optimizing YOUR vehicle oil change drain intervals?  How much TIME and MONEY have YOU been Pouring DOWN the DRAIN by not optimizing YOUR vehicle oil change drain intervals?

Cherokee County Alabama • DiY MAXIMUM Fuel Economy (MPG)

DiY MAXIMUM Fuel Economy (MPG)  1996 April • DiY MAXIMUM Fuel Economy (MPG)

DiY MAXIMUM Fuel Economy (MPG)

Gadsden Alabama • DiY MAXIMUM Fuel Economy (MPG)

DiY MAXIMUM Fuel Economy (MPG)  1996 November • DiY MAXIMUM Fuel Economy (MPG)

DiY MAXIMUM Fuel Economy (MPG)

Fort Payne Alabama • DiY MAXIMUM Fuel Economy (MPG)

1990 MACK E7-400 Engine 409,000-Mile Synthetic Oil Change Drain Interval  •  Engine Inspection  1990 MACK E7-400 Engine 409,000-Mile Synthetic Oil Change Drain Interval • Engine Inspection

1990 MACK E7-400 Engine 409,000-Mile Synthetic Oil Change Drain Interval  •  Engine Inspection

Wasted maintenance material, motion and time, drastically affect the bottom line profitability.  Wasted maintenance material, motion and time, drastically affect the bottom line profitability.

In Maintenance, LESS means MORE

LESS Effort means MORE Productivity  •  LESS Complicated means MORE Confidence  •  LESS Waste means MORE Profit

How much TIME and MONEY have YOU been Pouring DOWN the DRAIN by not optimizing YOUR vehicle oil change drain intervals?  How much TIME and MONEY have YOU been Pouring DOWN the DRAIN by not optimizing YOUR vehicle oil change drain intervals?

Cherokee County, Cedar Bluff, Centre, Gaylesville, Leesburg and Sand Rock Alabama Synthetic Transmission Fluids

  Products    No matter what you ride, drive or operate, We Have YOU Covered.

Maximize performance for virtually any vehicle or equipment you own.   While most oil manufacturers offer less than 300 SKUs available to customers,  We offer more than 1,000.  We also offer filtration products, fuel additives, greases, hydraulic fluid, gear lube, transmission fluid and even products to help you in the garage when performing maintenance. 

NOTE:  This is only a partial listings of our products offered.  Also available are products from our premium aftermarket partners (Donaldson, Mann and Wix Filtration Products).

7  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Signature Series Synthetic 25,000-Mile Drain Interval Motor Oils   

5  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama XL Series Synthetic 10,000-Mile Drain Interval Oils   

4  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama OE Series Synthetic OEM Drain Interval Oils   

4  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic European Formula Engine Oils   

7  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Diesel Engine Oils   

2  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Classic Car Z-ROD® Engine Oils   

3  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic ATV & UTV Engine Oils   

4  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Dirt Bike Engine Oils   

5  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Motorcycle Engine Oils   

1  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Scooter Engine Oil   

6  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic 2-Cycle/2-Stroke Engine Oils   

5  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Formula 4-Stroke® Engine Oils   

4  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic DOMINATOR® Racing Oils   

02  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Natural Gas Engine Oils   

13  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Transmission Fluids   

09  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Gear Lubes   

02  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Brake Fluids   

02  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Suspension Fluids  s 

01  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Multi-Vehicle Power Steering Fluid   

13  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Greases   

08  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Hydraulic Oils   

07  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Compressor Oils   

01  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Air Tool Oil   

01  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Chaincase & Gear Oil   

01  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Briggs & Stratton Synthetic 4T Racing Oil   

Cherokee County, Cedar Bluff, Centre, Gaylesville, Leesburg and Sand Rock Alabama Maximum Vehicle Oil Change Drain Intervals

Independent “Lifetime” AMSOIL Dealer since 1982 - Message # 256-792-8181

 6-Month ($10.00) or 1-Year ($20.00) Membership and eMail Address Require to Receive Promotions 

  AMSOIL Preferred Customers (P.C.s) continue paying wholesale prices for AMSOIL products, a savings of up to 25 percent, while also receiving these additional benefits:

  • Exclusive eMail promotions for reduced shipping costs
  • Exclusive eMail product-specific promotions
  • Randomly selected P.C.s receive free gear when they place an order
  • Earn one point for every dollar spent on AMSOIL products.  Every 50 points is redeemable for $1 off a future order
  • Earn 500 bonus points for referring new P.C.s or Dealers to AMSOIL

Devoted to Protection™ Sweepstakes Giveaway

Entry Deadline    20 September 2016       Drawing    10 October 2016

Sign up NOW for YOUR Chance to WIN this Fully Modified 1972 Ford® Mustang® Mach 1 Muscle Car • Valued at $60,000.00 USD

  Grand Prize (1): A used, restored, modified 1972 Ford® Mustang® Mach 1  Valued at $60,000.00 


Dedicated to protecting engines all across America since 1972

  To celebrate our continued love of performance and protection, one lucky fan will be going home in this 1972 Ford® Mustang® Mach 1.  The 1972 Ford® Mustang® was selected as a powerful symbol of the American muscle car era.  Partnering with Gizmos Hot Rods, we're refining this classic from bumper to bumper, including:

  • Modified 351 CID Cleveland V-8
  • 425 HP, 450 Lb. Ft. Torque
  • 10:1 Compression Ratio
  • 3-Speed Automatic Transmission
  • Wilwood Drilled and Slotted Four-Piston Brakes
  • Positraction RWD
  • Upgraded Suspension and Steering Components
  • Hand Built Ceramic Coated Mandrel Bent Exhaust System
  • Upgraded Fuel System to Accommodate the New Engine
  • Filled with AMSOIL Ultra Premium QUALITY-FIRST Synthetic Lubricants
  Enter to Win NOW!


AMSOIL = MAXIMUM Vehicle Protection, Performance and Fuel Economy (MPG) with every Synthetic 25,000-Mile Oil Change Drain Interval since 1972  AMSOIL = MAXIMUM Vehicle Protection, Performance and Fuel Economy (MPG) with every Synthetic 25,000-Mile Oil Change Drain Interval since 1972