Setting the Example by Setting the QUALITY-FIRST Standard in Synthetic Motor Oil in 1972
“When someone starts a new company and risks everything to its success, they better be sure they have a better mousetrap. I have always been driven to be the best. I would never have started this company with a second rate product because doing so would have gone against my nature".
"There was no doubt in my mind that our Synthetic Motor Oil in 1972 was superior to anything and everything on the market at that time. Armed with that knowledge and a determination to succeed, I made the commitment of a lifetime and have never regretted it. Everything about this company reflects what I believe important and necessary for a high quality company to be.”
A.J. "Al" Amatuzio
Not All Synthetics are Created Equal.
By distributing products through independent Dealers, we remain free from the demands of big-box retailers. Developing synthetic lubricants that maximize the protection and performance of the vehicles you love requires formulating for higher performance, not lower prices.
“The FIRST in Synthetics”® manufactures premium synthetic lubricants and filters for automotive, light and heavy duty truck, motorcycle, RV, off road, marine, personal watercraft, power sports and heavy equipment applications. Tested and proven over billions of miles of service, “The FIRST in Synthetics”® has been the leader in synthetic lubrication since 1972.
Pro-Maintenance Products for MAXIMUM Vehicle Protection, Performance, Reliability, Efficiency and Maintainability
Technical Innovation and Business Foresight • Inspired by Aerospace Technology
While many technological advances occur in an evolutionary manner, occasionally a revolutionary technology appears on the horizon that creates startling new conditions and profound changes. At the heart of every successful business venture you'll find two things: technical innovation and business foresight.
Award-winning jet fighter pilot and Squadron Commander, Lieutenant Colonel A.J. "Al" Amatuzio gained a solid appreciation for the extraordinary benefits of the lubricants that protected the engines of the jets he flew.
WHY does every Jet Fighter Engine in The World use SYNTHETIC Lubricants Exclusively?
Because of three extraordinary high-performance characteristics...
1. With an ability to reduce friction and wear on engine components
2. With an ability to function dependably at severe temperature extremes
3. With an ability to withstand rigorous and lengthy engine operation without chemical breakdown
He was impressed by the superb hi-performance and protection that only synthetic lubricants, could stand up to the "extreme" heat and cold temperatures and high rpm performance operating conditions of jet fighter engines.
He knew also that the same outstanding performance benefits synthetic lubricants provide for jet engines would prove invaluable to car, truck and other internal combustion engines. Al Amatuzio began an intense period of research in 1963. He assembled the industry's most knowledgeable chemists, and by 1966 his newly formulated synthetic motor oil was being sold commercially. Throughout the 1960s Amatuzio continued his research and developed commercially available synthetic oils under a variety of names.
Our Product QUALITY is Our Reputation since 1972
In 1972 his 10W-40 became the FIRST synthetic motor oil in the world to meet American Petroleum Institute (API) automotive service requirements setting all-new standards for motor oil quality, and went a step further introducing the concept of "extended oil change drain intervals" (Because in 1972 the oil was also capable of performing for 25,000-mile "extended oil change drain intervals", and it was the right thing to do for the consumer all while maintaining and providing long-term performance, wear protection and fuel economy, keeping engines clean and deposit-free, providing cold weather starts and protecting against rust and corrosion).
And as they say the rest was history. With that the Automotive Synthetic Lubricant Industry was born.
The Quality-FIRSTStandard since 1972
Holding ourselves to higher quality-first standards is our trademark.
We select raw materials based on quality and performance, not price.
“While the competition has been formulating their oils down to a price, we have been formulating ours up to the highest performance standards.”
AMSOIL Law of Quality: Offer the consumer who demands the highest quality for the very lowest price. Measure the quality by what percentage of the time a product does what it is sold to do and how long it continues to do it.
AMSOIL is a privately held corporation that is able to control its own destiny.
AMSOIL is passionate about only producing quality and innovation in its products.
"Our company makes the best lubricants in the world, period, and challenges anyone or any company to prove us wrong! That won't happen because our competitors know it's true." "We do things with our products that other companies won't do or don't have the expertise to do." "We don't make "minimum standard" products. We never have."
Al Amatuzio gained the ultimate recognition:
His impact on the entire lubricant industry has been incredibly significant. With his induction into the Lubricants World Hall of Fame in 1994, Al was firmly established as one of the industry’s most influential visionaries.
As written at the time of his induction:
AMSOIL, Inc. was founded on Al Amatuzio’s desire for technical innovation, his commitment to higher quality and his belief that consumers would respond to a superior product. The company has remained true to these ideals; its history is a checklist of revolutionary products that have withstood the test of time. As the pioneer corporation in the field of synthetic lubrication, AMSOIL sees its commitment to excellence as an historic responsibility, and A.J. Amatuzio’s vision and enthusiasm continue to drive the company forward.
In 2005 the Independent Lubricant Manufacturers Association (ILMA) awarded Al its prestigious Nachtman Award. This award, established in 1994, is ILMA’s highest honor. It recognizes the achievements of those who have made unique and significant contributions to the lubricant manufacturing industry.
He is firmly established among the giants who have shaped the industry.
We have been copied and imitated for over forty years, and we have thrived because our products have always been superior.
Have you fully optimized your car, light truck and otr truck fleet lifecycles?
Devoted to Protection™ • We select raw materials based on quality and performance, not price.
A.J. "Al" Amatuzio's Philosophy: "I take pride in never having conformed to industry norms or standards when these standards are contrary to peak performance." Formulating for peak performance, in his book, includes the single measure that consumers can understand and act on -- longer "extended oil change drain intervals" without sacrificing protection.
"No other oil company is going to make a better extended oil change drain interval motor oil than we make, period." They won't because they don't have the formulating expertise and experience that we have and they won't because they will formulate down to a price rather than up to our quality-first standards. It is more expensive to make the best oil on the market, and they will not cut into their profit margins to do it.
The Bottom Line: Our competitors have been formulating their oils to run at normal drain intervals while we have been formulating for 25,000-mile and beyond extended oil change drain intervals since 1972, and there in lies the difference. Their oils don't have to be as good as ours, so they are not.
Decades and Thousands of Miles Ahead of The Competition
REDUCE Equipment Down or Out of Service Time
REDUCE Lubricant Inventory Requirements
ELIMINATE Premature Equipment Failures
REDUCE Fuel and Energy Consumption
REDUCE Hazardous Waste Lubricants
STREAMLINE Maintenance Protocols
REDUCE Waste Disposal Expenses
MAXIMIZE Equipment Service Life
REDUCE Man Hour Requirements
EXTEND Lubricant Drain Intervals
REDUCE Capital Expenditures
Expanding the boundaries of lubrication science and redefining the performance possibilities of engines, equipment and machinery in automotive, commercial and industrial applications since 1972.
When was the last time you evaluated your car, light truck and otr truck fleet lifecycle practices?
1978 Chevy Van goes Over 500,000-Miles on Just 3 Oil Changes using AMSOIL Synthetic 10W-40 Motor Oil
Have you fully optimized your car and light truck fleet lifecycles?
When was the last time you evaluated your car and light truck fleet lifecycle practices?
How much TIME and MONEY have YOU been Pouring DOWN the DRAIN by not Optimizing YOUR Vehicle Oil Change Drain Intervals?
Alabama Trucker Challenges Doubters about using AMSOIL Synthetic Lubricants
1990 MACK E7 400 Engine 409,000-Miles Without an Oil Change • Teardown Inspection
Have you fully optimized your otr truck fleet lifecycles?
When was the last time you evaluated your otr truck fleet lifecycle practices?
How much TIME and MONEY have YOU been Pouring DOWN the DRAIN by not Optimizing YOUR Vehicle Oil Change Drain Intervals?
1996-04 MAXIMUM Fuel Economy (MPG) ALSO Cale Yarborough and Bobby Unser Brown Bag Racing SECRET
1996-11 MAXIMUM Fuel Economy (MPG) also AMSOIL Wins Them Over... One Vehicle At A Time!
Synthetic Products and More: No matter what you ride, drive or operate, We Have YOU Covered.
Maximize performance for virtually any vehicle or equipment you own. While most oil manufacturers offer less than 300 SKUs available to customers, we offer more than 1,000. We also offer filtration products, fuel additives, greases, hydraulic fluid, gear lube, transmission fluid and even products to help you in the garage when performing maintenance.
NOTE: This is only a partial listings of our products offered. Also available are products from our premium aftermarket partners (Donaldson, Mann and Wix Filtration Products).
Buy Factory Direct with Nationwide Direct to YOUR Door Step Delivery
- 7 Signature Series Synthetic 25,000-Mile Drain Interval Motor Oils PDF Product Data Bulletin # G2880
- 5 XL Series Synthetic 10,000-Mile Drain Interval Motor Oils PDF Product Data Bulletin # G1404
- 4 OE Series Synthetic OEM Drain Interval Motor Oils PDF Product Data Bulletin # G3404
- 4 Synthetic European Formula Motor Oils PDF Product Data Bulletin # G3395
- 8 Synthetic Diesel Engine Oils
- 2 Synthetic Classic/Collector Car Z-ROD® Engine Oils PDF Product Data Bulletin # G2883
- 3 Synthetic ATV & UTV Engine Oils
- 4 Synthetic Dirt Bike Engine Oils PDF Product Data Bulletin # G3324
- 5 Synthetic Motorcycle Engine Oils
- 1 Synthetic Scooter Engine Oil PDF Product Data Bulletin # G2331
- 6 Synthetic 2-Cycle / 2-Stroke Engine Oils
- 5 Synthetic Formula 4-Stroke® Engine Oils
- 4 Synthetic DOMINATOR® Racing Engine Oils PDF Product Data Bulletin # G2990
- 2 Synthetic Natural Gas Vehicle or Stationary Engine Oils
- 13 Synthetic Transmission Fluids
- 9 Synthetic Gear Lubes
- 2 Synthetic Brake Fluids PDF Product Data Bulletin # G2476
- 2 Synthetic Suspension Fluids PDF Product Data Bulletin # G1663
- 1 Synthetic Multi-Vehicle Power Steering Fluid PDF Product Data Bulletin # G2577
- 13 Synthetic Greases
- 8 Synthetic Hydraulic Oils
- 7 Synthetic Compressor Oils
- 1 Synthetic Air Tool Oil PDF Product Data Bulletin # G3388
- 1 Synthetic Chaincase & Gear Oil PDF Product Data Bulletin # G2833
- 1 Synthetic Firearm Lubricant PDF Product Data Bulletin # G3430
- Lawn Mowers
- String Trimmers
- Garden Tillers
- Outboard Motors
- Lawn Tractors
- Dirt Bikes
- Skid Steers
- Water Pumps
- Fork Lifts
- Personal Watercraft
- Go Karts
- Sod Cutters
- Log Splitters
- Utility Vehicles
- Power Cutters
- Stump Grinders
- Hedge Trimmers
- 1 Briggs & Stratton Synthetic 4T Racing Oil PDF Product Data Bulletin # G3114 PDF Flyer # G2956
Out of all the lubricant manufacturers in the world, BRIGGS & STRATTON* CHOSE AMSOIL to formulate the motor oil it recommends in its highest-performing kart, junior drag, quarter midget and other racing engines.
For the same reasons Briggs & Stratton, the largest manufacturer of small engines in the world, chose AMSOIL, you should choose AMSOIL two- and four-stroke synthetic motor oils to protect your equipment.
Premium Protection for High-Horsepower
New Brake Fluids, Brake and Parts Cleaner Launch April 3
Launching April 3, new AMSOIL DOT 3 & 4 Synthetic Brake Fluid and DOMINATOR® DOT 4 Synthetic Racing Brake Fluid are engineered to deliver superior high-temperature performance in auto/light-truck, racing and powersports applications. These products will replace the Series 500 High-Performance DOT 3 and Series 600 High-Performance DOT 4 Racing Brake Fluids.
New AMSOIL Brake and Parts Cleaner is a professional strength, chlorinated product capable of quickly removing oil, grease, excess brake fluid and other contaminates from brake pads, calipers, drums and other brake parts.
AMSOIL Formula 4-Stroke® Synthetic Small Engine Oil has been updated with a new name, label and packaging to better serve landscapers, contractors and other professionals who rely on small engines to make a living. Now known as AMSOIL 10W-30 Synthetic Small-Engine Oil, its formulation and pricing remain unchanged. New labels will become available as current inventory is depleted. Launching March 6, new AMSOIL 20W-50 Zero-Turn Synthetic Hydrostatic Transmission Fluid and AMSOIL 10W-40 Synthetic Small-Engine Oil round out the new family of AMSOIL commercial-grade products.
Authorized Nationwide Independent AMSOIL “Lifetime” Dealer since 1982
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Exclusive eMail promotions for reduced shipping costs...
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Thank You for Visiting My Website - Have a Very Fine NAVY Day - Chief
Independent "LifeTime" AMSOIL Dealer since 1982
P.O. Box # 273, Cedar Bluff, AL. 35959-0273
TEXT Message # 256 792-8181