A Commitment to Excellence in Synthetic Lubrication since 1972

Our Product QUALITY is Our Reputation = Decades and Thousands of Miles Ahead of The Competition

Cherokee County, Cedar Bluff, Centre, Gaylesville, Leesburg and Sand Rock Alabama MAXIMUM Vehicle Life Cycle Maintenance Innovation, Efficiency and Solutions

Cherokee County Alabama MAXIMUM Vehicle Fuel Economy (MPG)  1996 April Issue Action News Magazine - MAXIMUM Fuel Economy (MPG) Page # 2

1996 April Issue Action News Magazine - MAXIMUM Fuel Economy (MPG) Page # 2

Cherokee County, Cedar Bluff, Centre, Gaylesville, Leesburg and Sand Rock Alabama Synthetic Motorcycle Motor Oils

Fort Payne Alabama MAXIMUM Vehicle Fuel Economy (MPG)  1996 November Issue Action News Magazine - MAXIMUM Fuel Economy (MPG) Page # 6

1996 November Issue Action News Magazine - MAXIMUM Fuel Economy (MPG) Page # 6

Cherokee County, Cedar Bluff, Centre, Gaylesville, Leesburg and Sand Rock Alabama Synthetic ATV & UTV Motor Oils

A Commitment to Excellence in Synthetic Lubrication since 1972  The Company of FIRSTs The Company of FIRSTs A Documented History of Innovation and Leadership  A Documented History of Innovation and Leadership

This man changed automotive lubrication history in 1972 with the introduction the worlds first API approved 100% Synthetic Motor Oil and 25,000-mile “extended oil change drain intervals”.

While many technological advances occur in an evolutionary manner, occasionally a revolutionary technology appears on the horizon that creates startling new conditions and profound changes.  At the heart of every successful business venture you'll find two things: technical innovation and business foresight.

Award-winning jet fighter pilot and Squadron Commander, Lieutenant Colonel A.J. "Al" Amatuzio gained a solid appreciation for the extraordinary benefits of the lubricants that protected the engines of the jets he flew.

He was impressed by the superb hi-performance and protection that only this type of lubricant, could stand up to the extreme heat and cold temperatures and high rpm performance operating conditions of jet fighter engines.

This man changed automotive lubrication history in 1972 with the introduction the worlds first API approved 100% Synthetic Motor Oil and 25,000-mile “extended oil change drain intervals”.

WHY does every Jet Fighter Engine in the world use synthetic lubricants exclusively?

Because of three extraordinary high-performance characteristics...

  •  With an ability to:  Reduce friction and wear on engine components 
  •  With an ability to:  Function dependably at severe temperature extremes 
  •  With an ability to:  Withstand rigorous and lengthy engine operation without chemical breakdown 

He knew also that these same outstanding performance benefits would prove invaluable to car, truck and other internal combustion engines.

With an ability to Reduce friction and wear on engine components  In 1963 he began studying their possible automotive applications with an intense period of research.  He assembled the industry's most knowledgeable chemists, and by 1966 his newly formulated synthetic motor oil was being sold commercially.  Throughout the 1960s he continued his research and developed commercially available synthetic oils under a variety of names.

The company was founded on his desire for technical innovation, his commitment to higher quality by using only the highest quality synthetic base stocks and additives available, and his belief that consumers would respond to a superior quality-first product.

Rome Georgia MAXIMUM Vehicle Fuel Economy (MPG)  His Philosophy: "I take pride in never having conformed to industry norms or standards when these standards are contrary to peak performance." 

With an ability to Withstand rigorous and lengthy engine operation without chemical breakdown   In 1972, his 10W-40 became the first synthetic motor oil in the world to meet American Petroleum Institute service requirements and established high professional and ethical standards by also at the same time introducing the concept of 25,000-Mile / 1-Year synthetic "extended oil change drain intervals" (because the oil was capable of performing for extended oil change drain intervals, and it was the right thing to do for the consumer).   And as they say the rest is history.  With that the Automotive Synthetic Lubricant Industry was born.

Buy Al Amatuzio Setting the QUALITY-FIRST Standard in 1972 he made it necessary for other oil companies to improve their products or fall behind.   With the introduction of Mobil 1 (Synthetic 25,000-Mile Oil Change Interval) in 1974,  he was no longer a voice crying out in the wilderness.  Mobil 1 became an endorsement for the message  he had been proclaiming all along.  Synthetic motor oils were a significant alternative to traditional lubricant technology.

“Because the oil was capable of also performing for 25,000-mile “extended oil change drain intervals”, and it was the right thing to do for the consumer.”  In 1994 he gained the ultimate recognition as the pioneer in the synthetic lubricant industry with his induction into the Lubricants World Hall of Fame.  He is firmly established among the giants who have shaped the industry.

Gadsden Alabama MAXIMUM Vehicle Fuel Economy (MPG)

AMSOIL “The First in Synthetics”® remains at the forefront of the engine oil market by continuing to provide oils that are ahead of their time. Only AMSOIL “The First in Synthetics”® has offered 40-years of 25,000-Mile Synthetic Extended Oil Change Drain Interval Technology. The Highest Professional and Ethical Standards since 1972. Because the oil was capable of performing for extended oil change drain intervals, and it was the right thing to do for the consumer. The Choice is Yours. Who do you really want to trust your extended oil change drain intervals too?

Our Product QUALITY is Our Reputation since 1972

We select raw materials based on quality and performance, not price.

Holding ourselves to higher QUALITY-FIRST standards is our trademark.

AMSOIL synthetic lubricants dramatically cut the amount of oil consumed and emissions produced. This is not a new fad that AMSOIL is jumping on board with; it is the way AMSOIL has always operated.  AMSOIL synthetic lubricants dramatically cut the amount of oil consumed and emissions produced.  This is not a new fad that AMSOIL is jumping on board with; it is the way AMSOIL has always operated.

The Quality-FIRSTAMSOIL Synthetic 25,000-Mile Extended Oil Change Drain Intervals since 1972Standard since 1972

AMSOIL Synthetic 25,000-Mile Extended Oil Change Drain Intervals since 1972AMSOIL Synthetic 25,000-Mile Extended Oil Change Drain Intervals since 1972

"Our company makes the best lubricants in the world, period, and challenges anyone or any company to prove us wrong!  That won't happen because our competitors know it's true."  "We do things with our products that other companies won't do or don't have the expertise to do."  "We don't make "minimum standard" products.  We never have."

A. J. Amatuzio,

President and CEO of AMSOIL, Inc.

From the President's Desk - Action News Magazine Issue 2003-01 Page # 2


So how do we tell the AMSOIL story?

When I think of the AMSOIL story I think of the word "Before". . .

 Before AMSOIL,  there was no API rated synthetic motor oil. 

 Before other oil companies "discovered" synthetic motor oil,  AMSOIL already had the first motor oils on the market for years. 

 Before "fill for life' became an industry buzzword  AMSOIL was filling for life. 

 Before specification GM4718M (Corvette) for General Motors synthetic factory fill was required,  AMSOIL was already meeting the spec and making the grade. 

 Before OEM's began extending drain intervals,  AMSOIL was extending. automotive drains to 25,000 miles and over-the-road diesels to many tens of thousands of miles. 

 Before other oil manufactures were even concerned with volatility,  AMSOIL was using and passing the NOACK Volatility Test to insure the highest quality, longest lasting motor oils.  (AMSOIL had the first NOACK test equipment in the U.S.) 

 Before improving engine performance was considered a goal of the other motor oil companies,  it had been an accomplished fact with AMSOIL for many years. 

 Before auto makers periodically increased the demands on motor oils,  AMSOIL was meeting and exceeding those demands without reformulating. 

 Before the rest of the industry understands what the lubrication performance challenges of today are,  AMSOIL has already met those challenges.   From the introduction of its first synthetic motor oil, AMSOIL has made it necessary for other oil companies to improve their products or fall behind.

That's the AMSOIL story!  And that's the way I like to tell it.

Gadsden Alabama MAXIMUM Vehicle Fuel Economy (MPG)

FIRST in History. FIRST in Quality.  FIRST in History  Rome Georgia MAXIMUM Vehicle Fuel Economy (MPG)  FIRST in Quality.

A check list of revolutionary products that have withstood the test of time.  A check list of revolutionary products that have withstood the test of time.

Since 1972, AMSOIL has always been on the leading edge of technology, introducing many new products that were the first of their kind.

  • 1972   FIRST to   develop an API-rated 100 percent synthetic motor oil ( 10W-40 ).
  • 1972   FIRST to   introduce the concept of "Extended Oil Change Drain Intervals" ( 25,000-Miles ).
  •    "Because the oil was capable of performing for extended oil change drain intervals, and it was the right thing to do for the consumer." 

  • 1972   FIRST to   introduce synthetic oils that legitimately contribute to improving fuel efficiency.
  • 1973   FIRST to   manufacture a synthetic 2-cycle oil ( 100:1 pre-mix ).
  • 1974   FIRST to   manufacture synthetic gear lube for automotive use ( 80W-90 ).
  • 1975   FIRST to   produce synthetic motor oils for diesel engines ( SE, CC, CD ).
  • 1978   FIRST to   produce synthetic motor oils for racing engines ( 20W-50 ).
  • 1980   FIRST to   manufacture a synthetic automatic transmission fluid for automotive use.
  • 1982   FIRST to   produce synthetic motor oils for marine engines ( 15W-40 ).
  • 1984   FIRST to   produce synthetic motor oils for turbo engines ( 10W-30 ).
  • 2005   FIRST to   manufacture a full-synthetic advanced Ultra-Fine NanoFiber Technology cartridge-style oil filter.
REDUCING America's Dependence on Foreign Oil since 1972

Cherokee County Alabama Move Up To The Ultra Premium QUALITY-FIRST Synthetic Motor Oils and Lubricants since 1972

  Certificates of Registration ISO 9001-2008  and  ISO 14001-2004

Decades and Thousands of Miles Ahead of The Competition


  •  Is YOUR current oil  protecting your equipment investment? 
  •  Can YOUR current oil  extend equipment life? 
  •  Does YOUR current oil  provide wear protection in extended drain use? 
  •  Would YOU like to have motor oil  that YOU can depend on even when the scheduled drain mileage is exceeded? 
  •  Are YOU rebuilding or replacing engines  more often than YOU would like? 
  •  Do YOU need a high-performance motor oil  that can still provide superior wear control in dustier than normal conditions? 

When it comes to SUPERIOR Performance, Accept NO Substitutes   Since 1972 AMSOIL has proven and documented that with quality-first synthetic lubricants and proper filtration maintenance, extended oil drain intervals are safe, cost-effective, convenient and environmentally superior to short drain intervals. 


WHY would anyone want to use products formulated down to a price,

Rather than products formulated to QUALITY-FIRST standards since 1972?

The Bottom Line:  "Our competitors have been formulating their oils to run at normal drain intervals  while we have been formulating for 25,000-Miles and BEYOND extended oil change drain intervals since 1972,  and there in lies the difference.  Their oils don't have to be as good as ours, so they are not." 


WHY would anyone want to use products formulated down to a price, rather than products formulated to QUALITY-FIRST standards since 1972  When it comes to SUPERIOR Performance, Accept NO Substitutes.

Consumers always get more value when buying AMSOIL Ultra Premium QUALITY-FIRST Synthetic Lubricants and Ultra-Fine Filtration Products that have expanded the boundaries of lubrication science and redefined the performance possibilities of engines, equipment and machinery in automotive, commercial and industrial applications since 1972.

Cherokee County, Cedar Bluff, Centre, Gaylesville, Leesburg and Sand Rock Alabama Synthetic Gear Lubes

1978 Chevy Van goes 500,000-miles + on just 3 Oil Changes using Synthetic 10W-40 Motor Oil  Over 500,000-Miles on Three Oil Changes


  • Minimize Wear and YOU Maximize Reliability and Productivity
  • Solve or Eliminate Some Costly and Time-Intensive Maintenance Procedures

1978 Chevy Van goes 500,000-miles + on just 3 Oil Changes using Synthetic 10W-40 Motor Oil

How much TIME and MONEY have YOU been Pouring DOWN the DRAIN by not optimizing YOUR vehicle oil change drain intervals?  How much TIME and MONEY have YOU been Pouring DOWN the DRAIN by not optimizing YOUR vehicle oil change drain intervals?

Cherokee County, Cedar Bluff, Centre, Gaylesville, Leesburg and Sand Rock Alabama Synthetic Motor Oils

1990 MACK E7-400 Engine 409,000-Mile Oil Change Drain Interval Engine Teardown  409,000-Miles without an Oil Change


  • Minimize Wear and YOU Maximize Reliability and Productivity
  • Solve or Eliminate Some Costly and Time-Intensive Maintenance Procedures

1990 MACK E7-400 Engine 409,000-Mile Oil Change Drain Interval Engine Teardown

How much TIME and MONEY have YOU been Pouring DOWN the DRAIN by not optimizing YOUR vehicle oil change drain intervals?  How much TIME and MONEY have YOU been Pouring DOWN the DRAIN by not optimizing YOUR vehicle oil change drain intervals?

Cherokee County, Cedar Bluff, Centre, Gaylesville, Leesburg and Sand Rock Alabama Synthetic Transmission Fluids

  Products    No matter what you ride, drive or operate, We Have YOU Covered.

Maximize performance for virtually any vehicle or equipment you own.   While most oil manufacturers offer less than 300 SKUs available to customers,  We offer more than 1,000.  We also offer filtration products, fuel additives, greases, hydraulic fluid, gear lube, transmission fluid and even products to help you in the garage when performing maintenance. 

7  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Signature Series Synthetic 25,000-Mile Drain Interval Motor Oils   

5  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama XL Series Synthetic 10,000-Mile Drain Interval Oils   

4  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama OE Series Synthetic OEM Drain Interval Oils   

4  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic European Formula Engine Oils   

7  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Diesel Engine Oils   

2  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Classic Car Z-ROD® Engine Oils   

3  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic ATV & UTV Engine Oils   

4  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Dirt Bike Engine Oils   

5  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Motorcycle Engine Oils   

1  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Scooter Engine Oil   

6  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic 2-Cycle/2-Stroke Engine Oils   

5  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Formula 4-Stroke® Engine Oils   

4  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic DOMINATOR® Racing Oils   

02  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Natural Gas Engine Oils   

13  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Transmission Fluids   

09  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Gear Lubes   

02  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Brake Fluids   

02  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Suspension Fluids  s 

01  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Multi-Vehicle Power Steering Fluid   

13  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Greases   

08  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Hydraulic Oils   

07  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Compressor Oils   

01  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Air Tool Oil   

01  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Chaincase & Gear Oil   

01  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Briggs & Stratton Synthetic 4T Racing Oil   

Cherokee County, Cedar Bluff, Centre, Gaylesville, Leesburg and Sand Rock Alabama Maximum Vehicle Oil Change Drain Intervals

Independent “Lifetime” AMSOIL Dealer since 1982 - Message # 256-792-8181

 6-Month ($10.00) or 1-Year ($20.00) Membership and eMail Address Require to Receive Promotions 

  AMSOIL Preferred Customers (P.C.s) continue paying wholesale prices for AMSOIL products, a savings of up to 25 percent, while also receiving these additional benefits:

  • Exclusive eMail promotions for reduced shipping costs
  • Exclusive eMail product-specific promotions
  • Randomly selected P.C.s receive free gear when they place an order
  • Earn one point for every dollar spent on AMSOIL products.  Every 50 points is redeemable for $1 off a future order
  • Earn 500 bonus points for referring new P.C.s or Dealers to AMSOIL

Devoted to Protection™ Sweepstakes Giveaway

Entry Deadline    20 September 2016       Drawing    10 October 2016

Sign up NOW for YOUR Chance to WIN this Fully Modified 1972 Ford® Mustang® Mach 1 Muscle Car • Valued at $60,000.00 USD

  Grand Prize (1): A used, restored, modified 1972 Ford® Mustang® Mach 1  Valued at $60,000.00 


Dedicated to protecting engines all across America since 1972

  To celebrate our continued love of performance and protection, one lucky fan will be going home in this 1972 Ford® Mustang® Mach 1.  The 1972 Ford® Mustang® was selected as a powerful symbol of the American muscle car era.  Partnering with Gizmos Hot Rods, we're refining this classic from bumper to bumper, including:

  • Modified 351 CID Cleveland V-8
  • 425 HP, 450 Lb. Ft. Torque
  • 10:1 Compression Ratio
  • 3-Speed Automatic Transmission
  • Wilwood Drilled and Slotted Four-Piston Brakes
  • Positraction RWD
  • Upgraded Suspension and Steering Components
  • Hand Built Ceramic Coated Mandrel Bent Exhaust System
  • Upgraded Fuel System to Accommodate the New Engine
  • Filled with AMSOIL Ultra Premium QUALITY-FIRST Synthetic Lubricants
  Enter to Win NOW!


AMSOIL = MAXIMUM Vehicle Protection, Performance and Fuel Economy (MPG) with every Synthetic 25,000-Mile Oil Change Drain Interval since 1972  AMSOIL = MAXIMUM Vehicle Protection, Performance and Fuel Economy (MPG) with every Synthetic 25,000-Mile Oil Change Drain Interval since 1972