Inspired by Aerospace Technology • Technical Innovation and Business Foresight
While many technological advances occur in an evolutionary manner, occasionally a revolutionary technology appears on the horizon that creates startling new conditions and profound changes. At the heart of every successful business venture you'll find two things: technical innovation and business foresight.
Award-winning jet fighter pilot and Squadron Commander, Lieutenant Colonel A.J. "Al" Amatuzio gained a solid appreciation for the extraordinary benefits of the lubricants that protected the engines of the jets he flew.
WHY does every Jet Fighter Engine in The World use SYNTHETIC Lubricants Exclusively?
Because of three extraordinary high-performance characteristics...
1. With an ability to reduce friction and wear on engine components
2. With an ability to function dependably at severe temperature extremes
3. With an ability to withstand rigorous and lengthy engine operation without chemical breakdown
He was impressed by the superb hi-performance and protection that only synthetic lubricants, could stand up to the "extreme" heat and cold temperatures and high rpm performance operating conditions of jet fighter engines.
He knew also that the same outstanding performance benefits synthetic lubricants provide for jet engines would prove invaluable to car, truck and other internal combustion engines. Al Amatuzio began an intense period of research in 1963. He assembled the industry's most knowledgeable chemists, and by 1966 his newly formulated synthetic motor oil was being sold commercially. Throughout the 1960s Amatuzio continued his research and developed commercially available synthetic oils under a variety of names.
The Highest Professional and Ethical Standards • Where Quality-First is The Rule, Not the Exception
“When someone starts a new company and risks everything to its success, they better be sure they have a better mousetrap. I have always been driven to be the best. I would never have started this company with a second rate product because doing so would have gone against my nature. There was no doubt in my mind that our Synthetic Motor Oil was superior to anything and everything on the market at that time. Armed with that knowledge and a determination to succeed, I made the commitment of a lifetime and have never regretted it. Everything about this company reflects what I believe important and necessary for a high quality company to be.”
His Philosophy: "I take pride in never having conformed to industry norms or standards when these standards are contrary to peak performance." Formulating for peak performance, in his book, includes the single measure that consumers can understand and act on -- longer "extended oil change drain intervals" without sacrificing protection. "We do things with our products that other companies won't do or don't have the expertise to do." "We don't make "minimum standard" products. We never have." And he has always set QUALITY-FIRST standards well past the "lowest common denominator" specified by API requirements, exceeding the most stringent world-wide specifications.
In 1972 his 10W-40 became the FIRST synthetic motor oil in the world to meet American Petroleum Institute (API) automotive service requirements setting all-new standards for motor oil quality, and went a step further introducing the concept of extended oil change drain intervals (Because in 1972 the oil was also capable of performing for 25,000-mile "extended oil change drain intervals", and it was the right thing to do for the consumer all while maintaining and providing long-term performance, wear protection and fuel economy, keeping engines clean and deposit-free, providing cold weather starts and protecting against rust and corrosion.) And as they say the rest is history. With that the Automotive Synthetic Lubricant Industry was born.
In 1994 Al Amatuzio gained the ultimate recognition as the pioneer in the automotive synthetic lubricant industry with his induction into The Lubricants World Hall of Fame. He is firmly established among the giants who have shaped the industry.
A Commitment to Excellence in Synthetic Lubrication since 1972
A Documented History of Innovation and Leadership since 1972
Holding ourselves to higher quality-first standards is our trademark.
We select raw materials based on quality and performance, not price.
Our Product QUALITY is Our Reputation since 1972
The Quality-FIRSTStandard since 1972
"Our company makes the best lubricants in the world, period, and challenges anyone or any company to prove us wrong! That won't happen because our competitors know it's true." "We do things with our products that other companies won't do or don't have the expertise to do." "We don't make "minimum standard" products. We never have."
So how do we tell the AMSOIL story?
When I think of the AMSOIL story I think of the word "Before". . .
Before AMSOIL, there was no API rated synthetic motor oil.
Before other oil companies "discovered" synthetic motor oil, AMSOIL already had the first motor oils on the market for years.
Before "fill for life' became an industry buzzword AMSOIL was filling for life.
Before specification GM4718M (Corvette) for General Motors synthetic factory fill was required, AMSOIL was already meeting the spec and making the grade.
Before OEM's began extending drain intervals, AMSOIL was extending. automotive drains to 25,000 miles and over-the-road diesels to many tens of thousands of miles.
Before other oil manufactures were even concerned with volatility, AMSOIL was using and passing the NOACK Volatility Test to insure the highest quality, longest lasting motor oils. (In 1980 AMSOIL had the first NOACK test equipment in the U.S.)
Before improving engine performance was considered a goal of the other motor oil companies, it had been an accomplished fact with AMSOIL for many years.
Before auto makers periodically increased the demands on motor oils, AMSOIL was meeting and exceeding those demands without reformulating.
Before the rest of the industry understands what the lubrication performance challenges of today are, AMSOIL has already met those challenges.
That's the AMSOIL story! And that's the way I like to tell it.
We have been copied and imitated for over forty years, and we have thrived because our products have always been superior.
The Bottom Line: Our competitors have been formulating their oils to run at normal drain intervals while we have been formulating for 25,000-mile and beyond extended oil change drain intervals since 1972, and there in lies the difference. Their oils don't have to be as good as ours, so they are not.
"No other oil company is going to make a better extended oil change drain interval motor oil than we make, period." They won't because they don't have the formulating expertise and experience that we have and they won't because they will formulate down to a price rather than up to our quality-first standards. It is more expensive to make the best oil on the market, and they will not cut into their profit margins to do it.
Decades and Thousands of Miles Ahead of The Competition
Expanding the boundaries of lubrication science and redefining the performance possibilities of engines, equipment and machinery in automotive, commercial and industrial applications since 1972.
REDUCE Equipment Down or Out of Service Time
REDUCE Lubricant Inventory Requirements
ELIMINATE Premature Equipment Failures
REDUCE Energy and Fuel Consumption
REDUCE Hazardous Waste Lubricants
STREAMLINE Maintenance Protocols
REDUCE Waste Disposal Expenses
MAXIMIZE Equipment Service Life
REDUCE Man Hour Requirements
EXTEND Lubricant Drain Intervals
REDUCE Capital Expenditures
1978 Chevy Van goes over 500,000-Miles on just 3 Oil Changes using Synthetic 10W-40 Motor Oil
1990 MACK E7-400 Engine 409,000-Mile Synthetic Oil Change Drain Interval • Engine Inspection
The QUALITY-FIRST Advantage = MAXIMUM Fuel Efficiency, Economy and MPG • 1996-04
The QUALITY-FIRST Advantage = MAXIMUM Fuel Efficiency, Economy and MPG • 1996-11
Products No matter what you ride, drive or operate, We Have YOU Covered.
Maximize performance for virtually any vehicle or equipment you own. While most oil manufacturers offer less than 300 SKUs available to customers, We offer more than 1,000. We also offer filtration products, fuel additives, greases, hydraulic fluid, gear lube, transmission fluid and even products to help you in the garage when performing maintenance.
NOTE: This is only a partial listings of our products offered. Also available are products from our premium aftermarket partners (Donaldson, Mann and Wix Filtration Products).
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