“The First in Synthetics”® Our Product QUALITY is Our Reputation since 1972

The QUALITY-FIRST Standard = Decades and Thousands of Miles Ahead of The Competition.

Cherokee County, Cedar Bluff, Centre, Gaylesville, Leesburg and Sand Rock Alabama MAXIMUM Vehicle Life Cycle Maintenance Innovation, Efficiency and Solutions

Fort Payne Alabama • WHY does every Jet Fighter Engine in The World use SYNTHETIC Lubricants Exclusively?  Inspired by Aerospace Technology • Technical Innovation and Business Foresight

While many technological advances occur in an evolutionary manner, occasionally a revolutionary technology appears on the horizon that creates startling new conditions and profound changes.  At the heart of every successful business venture you'll find two things:  technical innovation and business foresight. 

Award-winning jet fighter pilot and Squadron Commander, Lieutenant Colonel A.J. "Al" Amatuzio  gained a solid appreciation for the extraordinary benefits of the lubricants that protected the engines of the jets he flew. 

WHY does every Jet Fighter Engine in The World use SYNTHETIC Lubricants Exclusively?

  Because of three extraordinary high-performance characteristics...

1.   With an ability to  reduce friction and wear on engine components 

2.   With an ability to  function dependably at severe temperature extremes 

3.   With an ability to  withstand rigorous and lengthy engine operation without chemical breakdown 

He was impressed  by the superb hi-performance and protection that only synthetic lubricants, could stand up to the "extreme" heat and cold temperatures and high rpm performance operating conditions of jet fighter engines. 

He knew also that the same outstanding performance benefits synthetic lubricants provide for jet engines would prove invaluable to car, truck and other internal combustion engines.  Al Amatuzio began an intense period of research in 1963.  He assembled the industry's most knowledgeable chemists, and by 1966 his newly formulated synthetic motor oil was being sold commercially.  Throughout the 1960s Amatuzio continued his research and developed commercially available synthetic oils under a variety of names.

Cherokee County, Cedar Bluff, Centre, Gaylesville, Leesburg and Sand Rock Alabama Synthetic ATV & UTV Motor Oils

Cherokee County Alabama • FIRST in HISTORY and FIRST in QUALITY “The First in Synthetics”® since 1972  The Highest Professional and Ethical Standards  •  Where Quality-First is The Rule, Not the Exception

In 1972 This Man Changed Automotive Lubrication History

“When someone starts a new company and risks everything to its success, they better be sure they have a better mousetrap.  I have always been driven to be the best.  I would never have started this company with a second rate product because doing so would have gone against my nature.  There was no doubt in my mind that our Synthetic Motor Oil was superior to anything and everything on the market at that time.  Armed with that knowledge and a determination to succeed, I made the commitment of a lifetime and have never regretted it.  Everything about this company reflects what I believe important and necessary for a high quality company to be.”

A.J. "Al" Amatuzio

 His Philosophy: "I take pride in never having conformed to industry norms or standards when these standards are contrary to peak performance."  Formulating for peak performance, in his book,  includes the single measure that consumers can understand and act on -- longer "extended oil change drain intervals" without sacrificing protection.  "We do things with our products that other companies won't do or don't have the expertise to do."  "We don't make "minimum standard" products.  We never have."  And he has always set QUALITY-FIRST standards well past the "lowest common denominator" specified by API requirements, exceeding the most stringent world-wide specifications.

In 1972 his 10W-40 became the FIRST synthetic motor oil in the world to meet American Petroleum Institute (API) automotive service requirements    In 1972 his 10W-40 became the FIRST synthetic motor oil in the world to meet American Petroleum Institute (API) automotive service requirements  setting all-new standards for motor oil quality, and went a step further  introducing the concept of extended oil change drain intervals (Because in 1972 the oil was also capable of performing for 25,000-mile "extended oil change drain intervals", and it was the right thing to do for the consumer all while maintaining and providing long-term performance, wear protection and fuel economy, keeping engines clean and deposit-free, providing cold weather starts and protecting against rust and corrosion.)  And as they say the rest is history.  With that the Automotive Synthetic Lubricant Industry was born.

  In 1994 Al Amatuzio gained the ultimate recognition as the pioneer in the automotive synthetic lubricant industry with his induction into The Lubricants World Hall of Fame.  He is firmly established among the giants who have shaped the industry.

Cherokee County, Cedar Bluff, Centre, Gaylesville, Leesburg and Sand Rock Alabama Synthetic Motorcycle Motor Oils

The Company of FIRSTs A Documented History of Innovation and Leadership  A Commitment to Excellence in Synthetic Lubrication since 1972


A Documented History of Innovation and Leadership since 1972


Holding ourselves to higher quality-first standards is our trademark.


 We select raw materials based on quality and performance, not price. 



Our Product QUALITY is Our Reputation since 1972

The Quality-FIRSTStandard since 1972
“The First in Synthetics”® since 1972


"Our company makes the best lubricants in the world, period, and challenges anyone or any company to prove us wrong!  That won't happen because our competitors know it's true."  "We do things with our products that other companies won't do or don't have the expertise to do."  "We don't make "minimum standard" products.  We never have."

A. J. Amatuzio

President and CEO of AMSOIL, Inc.


From the President's Desk - Action News Magazine Issue 2003-01 Page # 2

So how do we tell the AMSOIL story?

When I think of the AMSOIL story I think of the word "Before". . .

 Before AMSOIL there was no API rated synthetic motor oil. 

 Before other oil companies "discovered" synthetic motor oil,  AMSOIL already had the first motor oils on the market for years. 

 Before "fill for life' became an industry buzzword  AMSOIL was filling for life. 

 Before specification GM4718M (Corvette) for General Motors synthetic factory fill was required,  AMSOIL was already meeting the spec and making the grade. 

 Before OEM's began extending drain intervals,  AMSOIL was extending. automotive drains to 25,000 miles and over-the-road diesels to many tens of thousands of miles. 

 Before other oil manufactures were even concerned with volatility,  AMSOIL was using and passing the NOACK Volatility Test to insure the highest quality, longest lasting motor oils.  (In 1980 AMSOIL had the first NOACK test equipment in the U.S.)

 Before improving engine performance was considered a goal of the other motor oil companies,  it had been an accomplished fact with AMSOIL for many years. 

 Before auto makers periodically increased the demands on motor oils,  AMSOIL was meeting and exceeding those demands without reformulating. 

 Before the rest of the industry understands what the lubrication performance challenges of today are,  AMSOIL has already met those challenges. 

That's the AMSOIL story!  And that's the way I like to tell it.

We have been copied and imitated for over forty years, and we have thrived because our products have always been superior.  We have been copied and imitated for over forty years, and we have thrived because our products have always been superior.

The Bottom Line:  Our competitors have been formulating their oils to run at normal drain intervals  while we have been formulating for 25,000-mile and beyond extended oil change drain intervals since 1972, and there in lies the difference.  Their oils don't have to be as good as ours,  so they are not

"No other oil company is going to make a better extended oil change drain interval motor oil than we make, period."  They won't because they don't have the formulating expertise and experience that we have and they won't because they will formulate down to a price  rather than up to our quality-first standards.  It is more expensive to make the best oil on the market, and they will not cut into their profit margins to do it. It is more expensive to make the best oil on the market,  and they will not cut into their profit margins to do it. 


The Company of FIRSTs


A Documented History of Innovation and Leadership


A check list of revolutionary products that have withstood the test of time.  A check list of revolutionary products that have withstood the test of time.

Since 1972, AMSOIL has always been on the leading edge of technology, introducing many new products that were the first of their kind.

  • 1972   FIRST to   develop an API-rated 100 percent synthetic motor oil ( 10W-40 ).
  • 1972   FIRST to   introduce the concept of "Extended Oil Change Drain Intervals" ( 25,000-Miles ).
  •    "Because the oil was capable of performing for extended oil change drain intervals, and it was the right thing to do for the consumer." 

  • 1972   FIRST to   introduce synthetic oils that legitimately contribute to improving fuel efficiency.
  • 1973   FIRST to   manufacture a synthetic 2-cycle oil ( 100:1 pre-mix ).
  • 1974   FIRST to   manufacture synthetic gear lube for automotive use ( 80W-90 ).
  • 1975   FIRST to   produce synthetic motor oils for diesel engines ( SE, CC, CD ).
  • 1978   FIRST to   produce synthetic motor oils for racing engines ( 20W-50 ).
  • 1980   FIRST to   manufacture a synthetic automatic transmission fluid for automotive use.
  • 1982   FIRST to   produce synthetic motor oils for marine engines ( 15W-40 ).
  • 1984   FIRST to   produce synthetic motor oils for turbo engines ( 10W-30 ).
  • 2005   FIRST to   manufacture a full-synthetic advanced Ultra-Fine NanoFiber Technology cartridge-style oil filter.

FOOTNOTE:    From the introduction of its First API-rated 100% Synthetic Motor Oil in 1972, AMSOIL has made it necessary for other oil companies to improve their products or fall behind.

What About Vehicle Extended Oil Change Drain Intervals

High Quality Synthetic Oils - GUARANTEED since 1972
A Commitment to Excellence in Synthetic Lubrication since 1972
“The First in Synthetics”® The QUALITY-FIRST 25,000-Mile Standard in Synthetic Motor Oil since 1972

Decades and Thousands of Miles Ahead of The Competition

Expanding the boundaries of lubrication science and redefining the performance possibilities of engines, equipment and machinery in automotive, commercial and industrial applications since 1972.

REDUCE  “The First in Synthetics”® REDUCE - Equipment Down or Out of Service Time   Equipment Down or Out of Service Time 
REDUCE  “The First in Synthetics”® REDUCE - Lubricant Inventory Requirements   Lubricant Inventory Requirements 
ELIMINATE  “The First in Synthetics”® ELIMINATE - Premature Equipment Failures   Premature Equipment Failures 
REDUCE  “The First in Synthetics”® REDUCE - Energy and Fuel Consumption   Energy and Fuel Consumption 
REDUCE  “The First in Synthetics”® REDUCE - Hazardous Waste Lubricants   Hazardous Waste Lubricants 
STREAMLINE  “The First in Synthetics”® STREAMLINE - Maintenance Protocols   Maintenance Protocols 
REDUCE  “The First in Synthetics”® REDUCE - Waste Disposal Expenses   Waste Disposal Expenses 
MAXIMIZE  “The First in Synthetics”® MAXIMIZE - Equipment Service Life   Equipment Service Life 
REDUCE  “The First in Synthetics”® REDUCE - Man Hour Requirements   Man Hour Requirements 
EXTEND  “The First in Synthetics”® EXTEND - Lubricant Drain Intervals   Lubricant Drain Intervals 
REDUCE  “The First in Synthetics”® REDUCE - Capital Expenditures   Capital Expenditures 
INCREASE  “The First in Synthetics”® INCREASE - Production   Production 

Cherokee County, Cedar Bluff, Centre, Gaylesville, Leesburg and Sand Rock Alabama Synthetic Gear Lubes

1978 Chevy Van goes over 500,000-Miles on just 3 Oil Changes using Synthetic 10W-40 Motor Oil  1978 Chevy Van goes over 500,000-Miles on just 3 Oil Changes using Synthetic 10W-40 Motor Oil

1978 Chevy Van goes over 500,000-Miles on just 3 Oil Changes using Synthetic 10W-40 Motor Oil

How much TIME and MONEY have YOU been Pouring DOWN the DRAIN by not optimizing YOUR vehicle oil change drain intervals?  How much TIME and MONEY have YOU been Pouring DOWN the DRAIN by not optimizing YOUR vehicle oil change drain intervals?

Cherokee County Alabama • DiY MAXIMUM Vehicle and Equipment Fuel Efficiency, Economy and MPG

1990 MACK E7-400 Engine 409,000-Mile Synthetic Oil Change Drain Interval  •  Engine Inspection  1990 MACK E7-400 Engine 409,000-Mile Synthetic Oil Change Drain Interval • Engine Inspection

1990 MACK E7-400 Engine 409,000-Mile Synthetic Oil Change Drain Interval • Engine Teardown Inspection

How much TIME and MONEY have YOU been Pouring DOWN the DRAIN by not optimizing YOUR vehicle oil change drain intervals?  How much TIME and MONEY have YOU been Pouring DOWN the DRAIN by not optimizing YOUR vehicle oil change drain intervals?

Cherokee County, Cedar Bluff, Centre, Gaylesville, Leesburg and Sand Rock Alabama Synthetic Transmission Fluids

1996-04 Do-it-Yourself Maximum Vehicle and Equipment Fuel Efficiency, Economy and MPG  The QUALITY-FIRST Advantage = MAXIMUM Fuel Efficiency, Economy and MPG • 1996-04

1996-04 Do-it-Yourself Maximum Vehicle and Equipment Fuel Efficiency, Economy and MPG

Gadsden Alabama • DiY MAXIMUM Vehicle and Equipment Fuel Efficiency, Economy and MPG

1996-11 Do-it-Yourself Maximum Vehicle and Equipment Fuel Efficiency, Economy and MPG  The QUALITY-FIRST Advantage = MAXIMUM Fuel Efficiency, Economy and MPG • 1996-11

1996-11 Do-it-Yourself Maximum Vehicle and Equipment Fuel Efficiency, Economy and MPG

Fort Payne Alabama • DiY MAXIMUM Vehicle Fuel Efficiency, Economy and MPG

  Products    No matter what you ride, drive or operate, We Have YOU Covered.

Maximize performance for virtually any vehicle or equipment you own.   While most oil manufacturers offer less than 300 SKUs available to customers,  We offer more than 1,000.  We also offer filtration products, fuel additives, greases, hydraulic fluid, gear lube, transmission fluid and even products to help you in the garage when performing maintenance. 

NOTE:  This is only a partial listings of our products offered.  Also available are products from our premium aftermarket partners (Donaldson, Mann and Wix Filtration Products).

7  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Signature Series Synthetic 25,000-Mile Drain Interval Motor Oils   

5  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama XL Series Synthetic 10,000-Mile Drain Interval Oils   

4  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama OE Series Synthetic OEM Drain Interval Oils   

4  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic European Formula Engine Oils   

7  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Diesel Engine Oils   

2  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Classic Car Z-ROD® Engine Oils   

3  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic ATV & UTV Engine Oils   

4  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Dirt Bike Engine Oils   

5  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Motorcycle Engine Oils   

1  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Scooter Engine Oil   

6  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic 2-Cycle/2-Stroke Engine Oils   

5  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Formula 4-Stroke® Engine Oils   

4  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic DOMINATOR® Racing Oils   

02  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Natural Gas Engine Oils   

13  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Transmission Fluids   

09  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Gear Lubes   

02  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Brake Fluids   

02  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Suspension Fluids  s 

01  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Multi-Vehicle Power Steering Fluid   

13  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Greases   

08  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Hydraulic Oils   

07  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Compressor Oils   

01  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Air Tool Oil   

01  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Synthetic Chaincase & Gear Oil   

01  Rome Georgia, Cherokee County, Fort Payne and Gadsden Alabama Briggs & Stratton Synthetic 4T Racing Oil   

Cherokee County, Cedar Bluff, Centre, Gaylesville, Leesburg and Sand Rock Alabama Maximum Vehicle Oil Change Drain Intervals

Independent “Lifetime” AMSOIL Dealer since 1982 - Message # 256-792-8181
6-Month ($10.00) or 1-Year ($20.00) Membership and eMail Address Require to Receive Promotions

 6-Month ($10.00) or 1-Year ($20.00) Membership and eMail Address Require to Receive Promotions 

  AMSOIL Preferred Customers (P.C.s) continue paying wholesale prices for AMSOIL products, a savings of up to 25 percent, while also receiving these additional benefits:

  • Exclusive eMail promotions for reduced shipping costs
  • Exclusive eMail product-specific promotions
  • Randomly selected P.C.s receive free gear when they place an order
  • Earn one point for every dollar spent on AMSOIL products.  Every 50 points is redeemable for $1 off a future order
  • Earn 500 bonus points for referring new P.C.s or Dealers to AMSOIL

 FREE 48-Page Factory Direct Catalog 
TEXT Your Address and Zip to
 256.676.8989 
FREE Factory Direct 48-Page Catalog

AMSOIL = MAXIMUM Vehicle Protection, Performance and Fuel Economy (MPG) with every Synthetic 25,000-Mile Oil Change Drain Interval since 1972  AMSOIL = MAXIMUM Vehicle Protection, Performance and Fuel Economy (MPG) with every Synthetic 25,000-Mile Oil Change Drain Interval since 1972