AMSOIL Action News Magazine Issue 2003 January Page # 2 (From the President's Desk)
When I think of the AMSOIL story I think of the word "Before"...
Before AMSOIL, there was no API rated synthetic motor oil.
Before other oil companies "discovered" synthetic motor oil, AMSOIL already had the first motor oils on the market for years.
Before "fill for life" became an industry buzzword AMSOIL was filling for life.
Before specification GM4718M (Corvette) for General Motors synthetic factory fill was required, AMSOIL was already meeting the spec and making the grade without reformulating.
Before OEM's began extending drain intervals, AMSOIL was extending automotive drains to 25,000 miles and over-the-road diesels to many tens of thousands of miles.
Before other oil manufactures were even concerned with volatility, AMSOIL was using and passing the NOACK Volatility Test to insure the highest quality, longest lasting motor oils. (In 1980 AMSOIL had the first NOACK test equipment in the U.S.)
Before improving engine performance was considered a goal of the other motor oil companies, it had been an accomplished fact with AMSOIL for many years.
Before auto makers periodically increased the demands on motor oils, AMSOIL was meeting and exceeding those demands without reformulating.
Before the rest of the industry understands what the lubrication performance challenges of today are, AMSOIL has already met those challenges.
That's the AMSOIL story! And that's the way I like to tell it.